Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site earns 2 visits a month from Google, all of them from "renewables ireland," a broad national term. "Solar panels kildare," your own home county, sits at 21st with nothing. You have a real blog, a real project portfolio and a real dedicated inverter page. None of it is aimed at a search anyone in Kildare actually types. It's all detailed below, with what to do about each one.
Google tracks 20 searches for the site. Only one produces a real visit: "renewables ireland," a broad national term at 10th place. Every search that names Kildare, solar specifically, or an actual buying decision sits well past page two, with zero traffic.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| renewables ireland | 590 | 10th. Your only source of real traffic. | 10th |
| solar panels kildare | 110 | 21st. Your own home county. Zero visits. | 21st |
| solar panel inverter | 390 | 46th, on a real dedicated inverter page. | 46th |
| renewable energy companies | 110 | 43rd, on your about page. | 43rd |
| clean energy companies | 110 | 59th, your weakest ranking. | 59th |
The one ranking that works is broad and unbranded, not a search that leads to a phone call. Every page written for a specific decision, choosing an inverter, choosing a Kildare installer, exists but has never been given the aim to compete for its own search.
The site itself is well built: real aerial install photos, a real blog, a real named testimonial. These are the specific gaps between that and what Google can show for it.
None of this is a design problem. The blog, the portfolio and the inverter page all exist and are genuinely useful. What's missing is aim, pages pointed at Kildare and at the specific searches people type before they buy.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
2 visits a month arrive from Google today.
All 2 come from a broad national term, not a buying search.
"Solar panels kildare" is 110 searches a month, currently unclaimed.
Right now Google sends almost nothing that leads to a phone call. Aiming the homepage and the inverter page at real searches gives the site a shot at buying traffic it currently has none of. What that becomes in enquiries and signed jobs depends on your close rate and your job values, and you know those numbers better than anyone. That's the sum worth doing on your side.
Other Kildare solar installers are already collecting the local searches this site is missing. The real content and real reviews you already have only start paying out once a page exists that's actually aimed at Kildare.